Essay 3 The future of music

From previous couple of years hot discussions were made on future of music with the boom of internet revaluation. Companies are feeling and felt threats to their business models and always trying to find out long term and short solutions. Apple provide a bit secure business model and now bundle of other websites like msn, yahoo they have defined their business model to define and reshape the music industry in different formats. My experience and thinking about is things may be it is good for companies but not for the artists. Artists are noting without money and fame.
I will discuss this topic with reference of social media that how much music industry is facing threat from social media , especially well known social media instead of common music websites which provide you facilities to download songs freely. I think free music download is separate issue. May be I will get some wonderful comments.
I have my own experience that today blogs are also playing key role in downloading and uploading of music freely.
http://bollyhere.blogspot.com/2008/10/yuvraj-songs-free-download.html
Some of brand new songs which are not available on free music websites are available on different blogs. As some songs released people put it on blog, this trend in developing south Asian side. So persons who are attached with these blogs enjoy initially, they download and convey message to other to do so through blogs. Then people send link on other social media websites like faebook.com and even I also did it. If I have got some new song I just published on my own blog or send the link of some other blog to my friends. Sometime after mixing and editing uploaded it on the youtube to share with the people.
With other free websites now a day’s these trends is also creating problem for their business models of companies or to some extend to me advertising the music of companies without any payment, money to people. For the success of every type of music advertisement is key factor. From my point of view social media is big source of advertisement for these companies, a free and viral marketing tool which have definitely threats but in long term advantage, people aware early and take more interest in music and artists. Discussions on groups and blogs provide them guidance and awareness in taking decisions. Youtube also started live coverage of the artists, performers and I am feeling that it will provide them more advantages in long term in business and popularity.
I think usually we see more threats, uncertainties etc but we should see that is the social media have played role in recognition of industry, artist and other. As I early discussed , group discussions, fan clubs on Facebook and Orket and other social sites are free viral and guerrilla marketing techniques and providing them source to made the singer, performer or product open source where everyone comment. I have my own experience that I never heard my country local and folk music but due to youtube, now I know more about those artists and also purchased Cds. My opinion is this, if artists, performers themselves, involve in social media activities like blog, groups or Facebook or Orket groups they can set a business model for themselves and earn money and fame both. They can encourage their fans in adopting legally activities and can keep contact in future activities. According to me, social media made the things much essay for everyone in world just need to explorer the dimensions and way of usage.